From AdAge: Chevrolet's sponsorship of globally popular U.K. soccer team Manchester United was a great partnership for the brand, but the U.S. automaker was looking to do more than just show Manchester United players sporting shirts with the Chevy logo.
Since more than 50 million soccer fans use Twitter regularly, Chevrolet was looking to deliver an innovative, only-on-Twitter experience designed to increase brand awareness by providing Manchester United fans with an insider view of the sport.
Working with ad agency Commonwealth/McCann and content firm MOFILM, Chevrolet's marketing team created an eight-episode talk show, the "Everything But Football Football Show," featuring Manchester United players. The series launched in May 2017 and appeared exclusively on Twitter.
To help fans engage with the series, each episode was repurposed as a participatory multimedia event using Twitter [...]
Landmark engines, advanced technology drive 100 years of capability
DETROIT — Torque is power. More specifically, it’s the twisting force an engine generates, and for 100 years Chevy Trucks have offered the torque that customers of 85 million trucks have relied on for hauling cargo and pulling trailers, on and off the clock.
From The Drive: As affordable cars start to gain access to more technology previously only available in premium automobiles, luxury brands are scrambling to develop new features to widen the shrinking gap between cheap and expensive cars. The king of luxury, Mercedes-Benz, thinks it's found a solution with the AMG Emblem Projector.
The new feature does exactly what it sounds like. When opened, the driver's and passenger's doors will project a 3-D LED image of the Mercedes-AMG logo onto the ground where you enter the car. It's a classy customization option that illuminates the ground under occupants' feet when they enter the vehicle, with a reminder that they're about to step inside a top-of-the-line luxury Mercedes.
The new emblem projector won't just be available for Mercedes-AMG variants though. Parent company [...]
From ESPN: This weekend, Chevrolet is taking the opportunity to pay homage to Dale Earnhardt Jr., a key member of the Team Chevy family and a NASCAR fan favorite who is retiring at the end of this race season. The brand will debut a new TV spot celebrating the major milestones in Earnhardt Jr.'s professional racing career during the broadcast of the Monster Energy NASCAR Cup Series race at Texas Motor Speedway.
The 30-second spot, called "What a Ride," features a collage of memories from Earnhardt Jr.'s career, including never-before-seen photos, and footage from defining moments like his two Daytona 500 victories and his 26 Cup Series race wins.
JCB was honored today with a “Pillar of the Industry” award by the Association of Equipment Manufacturers (AEM), reflecting the Savannah-based company’s work throughout the past year to improve the business environment for the equipment manufacturing industry. JCB was also praised for its efforts to advocate for pro-manufacturing solutions, and for its participation in AEM’s “I Make America” grassroots program.
“With a new Congress and administration in Washington this year, equipment manufacturers did a better job than ever at communicating our industry’s priorities to our elected leaders,” said Dennis Slater, AEM president. “AEM is thrilled to honor JCB as a Pillar of Industry for their outstanding commitment to advancing policy priorities essential to the equipment manufacturing industry.”
From Nikkei Asian Review: For long-distance truck drivers -- and their employers -- tiredness is a constant concern. Mitsubishi Fuso Truck and Bus is set to launch a new app that will allow drivers to monitor their trucks with their smartphones.
With the new app, drivers will be able to change the height of the vehicle and turn the lights on or off, as well as monitor data such as odometer and tire pressure.
From Benz Insider: Despite finishing a mere ninth, Hamilton took home the title and became the most successful British driver in F1 history. He now has one more championship over Sir Jackie Stewart, and he will work towards matching Juan Manuel Fangio’s 5 titles next season. Hamilton is now tied in third place for most all-time F1 titles. Alain Prost and Sebastian Vettel both have four as well.
Vettel needed to finish at least second to keep the championship contested, but an incident between the Ferrari and Hamilton’s Mercedes on the first lap led to front wing damage for Vettel and a tyre puncture for Hamilton.
Red Bull’s Max Verstappen took advantage and won the race. It was the German’s second victory of the season and his second in the last four races. [...]
JCB has marked the 40th anniversary of the launch of one of its landmark products by revealing that production levels are expected to surge by 25 per cent.
The Loadall telescopic handler was unveiled by the Staffordshire-based company in October 1977 and sold 64 machines that year.
JCB has since sold more than 220,000, generating more than £7bn in sales.
Chairman Lord Bamford said: "When we launched the Loadall in 1977, we sold just 64 machines that year but we were very confident that the telescopic handler would grow in popularity simply because it made jobs so much easier on construction sites and on farms.
"The concept soon took off and the faith we put in the telescopic handler four decades ago has been repaid. It’s [...]
From AutoExpress: As part of Mitsubishi's 'Drive for Growth' plan, six all-new models will be introduced over the next three years
Mitsubishi has launched a three-year strategic plan called ‘Drive for Growth’, which will see the brand launch six all-new models by 2020 and invest over 600 billion Yen (£4.04 billion).
As part of the plan, the Japanese marque is targeting a 30 per cent boost in annual sales to 1.3 million vehicles globally. R&D funding has increased by 50 per cent to 133 billion yen (£894 million) to further boost its presence in the EV market.
Mitsubishi's product expansion will focus on the four-wheel-drive SUV and pick-up ranges. In total 11 models will be launched, at a rate of two per year, while six will be completely new models; the recently introduced Eclipse Cross is one of them.