Mercedes re-establishes the three-pointed star as the symbol of luxury.

From MotorTrend:  We know what it means. Or at least what it's supposed to mean. Yet the word excellence in today's hyperbolic lexicon has become the go-to endorsement of everything from resort timeshares to pharmaceutical marketing to pork industry remediation. Let's assume for the moment that the word has been somewhat diluted.

Climb into a 2021 Mercedes-Benz E-Class, however, and you will immediately understand the true emotional and physical definition of the word, its impact, and its inferred accountability. In sedan, coupe, or wagon form, the new E-Class is a stunning accomplishment. And it is the MotorTrend 2021 Car of the Year.

The Mercedes-Benz E-Class carries the stout imprimatur of old-school luxury, from the graining of the dashboard wood to [...]

Happy 75th birthday JCB!

October 23rd, 2020
Chairman Lord Bamford reflects on the company's 75 years in business

From StokeonTrentLive: Digger-giant JCB is marking a milestone 75 years in business on Friday, October 23 - the same day that the company's chairman Lord Bamford marks his 75th birthday.

The Rocester firm was founded by Lord Bamford's father, the late Joseph Cyril Bamford who was affectionately known as 'Mr JCB', in 1945.

And over the last seven-and-a-half decades, the company has grown from its humble beginnings at a tiny lock-up garage in Uttoxeter to a global manufacturing firm which boasts 22 plants around the world - 11 of which are based in the UK, employing around 7,000 staff.

This week, StokeonTrentLive sat down with Lord Bamford for an interview about the company's milestone birthday, where he reflected on the firm's 75 year history and revealed what the future holds for the firm.

What [...]

From A huge ‘75’ artwork visible from outer space was carved into a Staffordshire stubble field to mark JCB’s impending 75th birthday.

The giant logo was cultivated in a field eight miles away from the company’s World Headquarters at Rocester and covered almost eight acres – equivalent to four football pitches. The birthday tribute was so distinctive is could be seen by imaging satellites orbiting high above the earth.

The special artwork was created ahead of JCB’s 75th anniversary on October 23rd by one of the company’s most famous products – the Fastrac tractor, which was equipped with a hi-tech precision guidance system.

A team of JCB employees was behind the larger-than-life creation which was close to the market town of Uttoxeter, where the late Joseph Cyril Bamford founded JCB in [...]

Subaru Breaks World Record

October 8th, 2020

From Carscoops: At Subiefest 2020, which was held last weekend and is one of the largest annual gatherings of Subaru enthusiasts in the United States, the automaker set a new Guinness World Record.

What for? Well, for the largest parade of Subaru cars, with 1,751 vehicles driven by their owners, breaking the previous 2015 record, when 549 cars attended.

Instead of selling tickets, this year the company asked for a donation from each participant to Feeding America, with proceeds benefitting two local food banks, the Los Angeles Regional Food Bank and Second Harvest Orange County. The donations will provide 241,800 meals, and Subaru of America will match them, raising the number to 500,000.

From Robb Report: Mercedes-Benz just proved truth is stranger than fiction. The German marque has released actual driving footage of its Avatar-inspired electric vehicle and it’s even more insane than the initial renderings.

The Vision AVTR concept was unveiled at CES earlier this year, but most assumed the fantastical four-wheeler would never see the light of day. Roughly nine months on, the automaker has showcased a working prototype in a 13 minute YouTube video—and it’s futuristic, to say the very least.

Designed in partnership with Avatar creator James Cameron, the Vision AVTR utilizes biometric controls to help the driver and vehicle merge into a “symbiotic organism.” Kind of like how the Na’vi merge with the flying mountain banshees in the 2009 sci-fi epic. But instead of forming a neural connection with the Vision AVTR, drivers will control it through a pulsating sensor in the center console.

Subaru of America, Inc. today announced that the automaker has been awarded the 2020 J.D. Power Best Brand Loyalty Award among mainstream brands for the second consecutive year. Subaru was ranked highest among mass market brands—with a loyalty rate of [60.5%], beating out all other mass market automakers. The distinction recognizes automotive brands for a combination of longevity, value, trust, and performance stemming from the J.D. Power U.S. Automotive Brand Loyalty Study.

"Subaru owners are drawn to the reliability and capability of our vehicles, as well as the trustworthiness of our brand, and this award from J.D. Power is a testament to their loyalty," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "We remain grateful for the dedication of our owners and we are proud to [...]

From  Rossmönster Vans created a custom tiny home on wheels — named the Grand Teton — on a 170-inch Mercedes Benz Sprinter.

The Grand Teton was created for a couple who wanted to have a mobile home away from their city apartment for a year-long #VanLife trek across the US, according to Rossmönster. To cater to this plan, Rossmönster created a custom build on a four-by-four Sprinter that reflects both the comforts and functionalities of a traditional home.

"We designed this van with full-time van living in mind," Rossmönster co-owner and designer Luke Farny said in a statement. "This client has everything he needs to take the pleasures of home on the road."

Rossmönster is a Colorado-based camper conversion company that consists of a team of woodworkers, carpenters, and engineers who all share a common interest for the [...]

From Barron's: Iconic American auto maker General Motors is joining forces to build ventilators in America’s battle with the Covid-19 pandemic.

The company said Friday evening that it was leveraging its logistics, purchasing, and manufacturing expertise to assist health-care equipment maker Ventec to increase output.

“With GM’s help, Ventec will increase ventilator production,” said Ventec Life Systems CEO Chris Kiple in a joint news release. “By tapping their expertise, GM [ticker: GM] is enabling us to get more ventilators to more hospitals much faster. This partnership will help save lives”

Earlier in the week, President Donald Trump said he had invoked the Defense Protection Act to help spur production of needed medical equipment in the battle against the virus. General Motors said on Thursday that it was [...]

Subaru of America, Inc. announced that its 2020 vehicle lineup offers four TOP SAFETY PICK+ and five TOP SAFETY PICK awards from the Insurance Institute for Highway Safety (IIHS). For 2020, Subaru tied for most IIHS awards earned by an individual brand:

Subaru Crosstrek Hybrid
Subaru Forester
Subaru Legacy
Subaru Outback (built after October 2019)

Subaru Ascent (with specific headlights)
Subaru Crosstrek (with EyeSight® and specific headlights)
Subaru Impreza sedan and five-door (with EyeSight® and specific headlights)
Subaru WRX (with EyeSight® and specific headlights)

The IIHS launched its TOP SAFETY PICK award in the 2006 model year to help consumers identify vehicles with the highest safety ratings. For 2020, the IIHS has strengthened award criteria that prioritise the protection of pedestrians in addition to vehicle occupants.

This was the seventh time since the awards’ inception that IIHS has [...]

Subaru Named Best Brand

February 10th, 2020

Subaru of America, Inc. today announced that the automaker has won in two major categories of Kelley Blue Book’s 2020 5-Year Cost to Own Awards. This year’s honours, which recognise brands and new vehicles with the lowest projected ownership costs, were awarded to Subaru for “Best Brand” for the second year in a row and the 2020 Subaru Forester for “Best Compact SUV.”

“We are honoured to receive the esteemed 2020 Kelley Blue Book 5-Year Cost to Own Award and grateful to receive the award in both overall brand and best compact SUV categories,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “This is the fourth time Subaru has been named in these awards, which is a testament to our dedication to producing vehicles that are not only safe and stylish, but [...]

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