Subaru Named Best Brand

February 10th, 2020

Subaru of America, Inc. today announced that the automaker has won in two major categories of Kelley Blue Book’s 2020 5-Year Cost to Own Awards. This year’s honours, which recognise brands and new vehicles with the lowest projected ownership costs, were awarded to Subaru for “Best Brand” for the second year in a row and the 2020 Subaru Forester for “Best Compact SUV.”

“We are honoured to receive the esteemed 2020 Kelley Blue Book 5-Year Cost to Own Award and grateful to receive the award in both overall brand and best compact SUV categories,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “This is the fourth time Subaru has been named in these awards, which is a testament to our dedication to producing vehicles that are not only safe and stylish, but provide a great value for our customers.”

Kelley Blue Book, the leading provider of new and used vehicle valuation and information, created the 5-Year Cost to Own Awards to help shoppers make more informed new-car buying decisions by breaking down typical ownership cost details and naming the brands and models with the lowest projected five-year total. This data allows consumers to see the big picture of what a new vehicle will cost them over time, helping shoppers save money by choosing a vehicle that best meets their needs and their long-term budget.

Based on Kelley Blue Book’s 5-Year Cost to Own data, the overall vehicle lineup from Subaru incurred less depreciation than any other automaker and offered superior fuel efficiency. Driving the success for Subaru is the 2020 Subaru Forester, which takes home the award in the “Best Compact SUV” category. This is the fourth time Subaru has received the overall honour from Kelley Blue Book, with the automaker first being recognised in 2015.

Kelley Blue Book 5-Year Cost to Own information is developed using Kelley Blue Book® Residual Values to calculate depreciation costs. Kelley Blue Book calculates total ownership costs for new vehicles by applying a sophisticated valuation methodology along with critical financial data from third-party providers.

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